What will happen
- The internet will take an ever increasing share of advertising expenditure
- The quality of TV programming may reduce because of less advertising dollars sponsoring development
- The audience will continue to fragment between an ever increasing number of channels
But TV won’t become redundant.
4 Reasons Why The Internet Hasn’t Made TV Redundant Yet (And Never Will)
1. Watching TV Requires Less Equipment
To watch TV you just need 3 things: a TV, a remote control and some potato chips.
To watch videos on the internet you need keyboard, mouse, monitor, speakers, computer (or a laptop with all this build in), internet connection, desk (or a lap).
2. You Can Sit On The Couch When You Watch TV
That is more comfortable and more social than sitting on an office chair in the spare room.
And TV’s are big.
Who has a TV that is smaller than their computer monitor?
No one, that’s who.
3. TV Content Is Always Playing
Just change the channel to change the content. One press of a button is all you need. The channels are running 24 hours a day, you don’t have to click the “Play” button.
For videos on the internet you have the additional hassle of searching for them. Exhausting.
And then you have to click the “Play” button!
And then you have the added hassle of wading through all the garbage before you find something funny. At least on TV another human has deemed the content of interest to most people, with YouTube videos you’ll get all sorts of pointless shit in your face. It feels like your life is draining away.
4. TV Demands Your Attention Right Now Because Of The Schedule
If you don’t watch the TV show now, you’ll miss it. (Yes, yes, I’ve heard of TiVo, but most of the time a show is interesting enough to sit and watch it right now, but not valuable enough to actually bother to record it)
Videos on the internet are there forever, there’s no hurry.
Do you agree? Do you disagree?
Add your comments below, don’t just sit there like a passive vegetable, speak up!